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Winning At Innovation by Philip Kotler, Paperback | Indigo Chapters
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Winning At Innovation by Philip Kotler, Paperback | Indigo Chapters
From Philip Kotler
Current price: $58.50
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Size: 0.63 x 9.25 x 9.95
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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation. | Winning At Innovation by Philip Kotler, Paperback | Indigo Chapters
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