Winning at Innovation by Philip Kotler, Hardcover | Indigo Chapters

Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation. | Winning at Innovation by Philip Kotler, Hardcover | Indigo Chapters