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Why People (Don't) Buy by Amitav Chakravarti, Hardcover | Indigo Chapters
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Why People (Don't) Buy by Amitav Chakravarti, Hardcover | Indigo Chapters
From Amitav Chakravarti
Current price: $65.95
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Size: 0.79 x 8.5 x 1
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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right. | Why People (Don't) Buy by Amitav Chakravarti, Hardcover | Indigo Chapters
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