Easily give the hair the desired shape and keep the look up to 48 hours with Wella Professionals EIMI Shape Me Hair Gel. This heat-activated hair gel formulated with memorizing polymer complex helps to shape or blow-dry the hair the way you want and keep the look up to 48h. This Wella EIMI Shape Me texturizing gel is also dedicated to use while blow-drying. Be innovative and style the hair the way you want it with Wella Professionals hair care products line.  Wella EIMI heat-activated gel Professional styling gel enhanced with memorizing polymer complex Locks the hairstyle for 48 hours Ideal for styling with hair-dryer Hold level 2 Strong flexible hold Use Take a small amount of EIMI Shape Me in your hands and rub them together. Apply evenly on wet or dry hair from roots to ends