Understanding Consumer Financial Behavior by W. Fred Van Raaij, Hardcover | Indigo Chapters
Understanding Consumer Financial Behavior by W. Fred Van Raaij, Hardcover | Indigo Chapters

Coles

Understanding Consumer Financial Behavior by W. Fred Van Raaij, Hardcover | Indigo Chapters

From W. Fred Van Raaij

Current price: $189.95
Loading Inventory...

Size: 1 x 8.5 x 10.64

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, and additional information please contact Coles
Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers. | Understanding Consumer Financial Behavior by W. Fred Van Raaij, Hardcover | Indigo Chapters

More About Coles at Bramalea City Centre

Making Connections. Creating Experiences. We exist to add a little joy to our customers’ lives, each time they interact with us.

Powered by Adeptmind