Trendology by C. Kerns, Hardcover | Indigo Chapters
Trendology by C. Kerns, Hardcover | Indigo Chapters

Coles

Trendology by C. Kerns, Hardcover | Indigo Chapters

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Current price: $40.95
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Size: 0.93 x 9.25 x 1.21

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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. | Trendology by C. Kerns, Hardcover | Indigo Chapters

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