Think Play Do by Mark Dodgson, Hardcover | Indigo Chapters

This title includes the following features: Argues that the innovation process is changing profoundly; This is partly due to innovation technologies; Proposes a new schema for the innovation process: Think, Play, Do; Questions traditional definitions of 'research', 'development', and'engineering', arguing that these imply a progressive linearity which doesn't exist in reality | Think Play Do by Mark Dodgson, Hardcover | Indigo Chapters