Speaks directly to executives, middle managers, and entrepreneurs in need of critical thinking skills for themselves and their teams Offers engaging lessons in strategy formation for executives, novices, and those in between Features V-REEL, a simple yet complete framework for strategy development that is free of industry jargon Uses intuitive language and engaging storytelling to simplify complex business concepts Offers simple terminology for use within and across business units to facilitate communication and decision making Presents visually engaging diagrams to guide the reader through the V-REEL Framework Executives, entrepreneurs, middle managers and other leaders come away with new ability to: evaluate their rareness in the marketplace and form sound strategies that will stand up to market conditions, recognize threats to their ability to create value and the potential for mitigating those threats, understand the dynamic nature of the marketplace and how to determine if they have enough time to create real value, recognize when to walk away from an idea and pursue something better.