When Yugoslavia disintegrated in the early 1990s, competence in English was not widespread. This book explores how English came to be equated with economic survival for many during and after the ensuing war through a range of diverse social and professional contexts, from the classroom to the military to the International Criminal Court. While English provided social mobility for many, its abrupt arrival also contributed to the marginalization of those without the adequate language skills. The high level of international intervention in Bosnia and Herzegovina over the last two decades has contributed to a sense of normalization of the presence of English. Viewed as a far more complex issue than simple linguistic imposition, this book explores the widespread adoption of English and its effects on a nation recovering from war.