
Gifting Made Simple
Give the Gift of ChoiceClick below to purchase a Bramalea City Centre eGift Card that can be used at participating retailers at Bramalea City Centre.Purchase HereHome
the Process Genre: Cinema and Aesthetic of Labor
Coles
Loading Inventory...
the Process Genre: Cinema and Aesthetic of Labor in Brampton, ON
By None
Current price: $181.95

Coles
the Process Genre: Cinema and Aesthetic of Labor in Brampton, ON
By None
Current price: $181.95
Loading Inventory...
Size: Hardcover
*Product information and pricing may vary - to confirm current pricing, availability, shipping, and return information please contact Coles. In the event of a pricing discrepancy, the retailer's price will apply.
From IKEA assembly guides and "hands and pans" cooking videos on social media to Mister Rogers's classic factory tours, representations of the step-by-step fabrication of objects and food are ubiquitous in popular media. In The Process Genre Salom Aguilera Skvirsky introduces and theorizes the process genre-a heretofore unacknowledged and untheorized transmedial genre characterized by its representation of chronologically ordered steps in which some form of labor results in a finished product. Originating in the fifteenth century with machine drawings, and now including everything from cookbooks to instructional videos and art cinema, the process genre achieves its most powerful affective and ideological results in film. By visualizing technique and absorbing viewers into the actions of social actors and machines, industrial, educational, ethnographic, and other process films stake out diverse ideological positions on the meaning of labor and on a society's level of technological development. In systematically theorizing a genre familiar to anyone with access to a screen, Skvirsky opens up new possibilities for film theory.
From IKEA assembly guides and "hands and pans" cooking videos on social media to Mister Rogers's classic factory tours, representations of the step-by-step fabrication of objects and food are ubiquitous in popular media. In The Process Genre Salom Aguilera Skvirsky introduces and theorizes the process genre-a heretofore unacknowledged and untheorized transmedial genre characterized by its representation of chronologically ordered steps in which some form of labor results in a finished product. Originating in the fifteenth century with machine drawings, and now including everything from cookbooks to instructional videos and art cinema, the process genre achieves its most powerful affective and ideological results in film. By visualizing technique and absorbing viewers into the actions of social actors and machines, industrial, educational, ethnographic, and other process films stake out diverse ideological positions on the meaning of labor and on a society's level of technological development. In systematically theorizing a genre familiar to anyone with access to a screen, Skvirsky opens up new possibilities for film theory.























