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The Kikkoman Chronicles: A Global Company with a Japanese Soul by Ronald E. Yates, Hardcover | Indigo Chapters
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The Kikkoman Chronicles: A Global Company with a Japanese Soul by Ronald E. Yates, Hardcover | Indigo Chapters
From Ronald E. Yates
Current price: $39.00
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Size: 0.79 x 9.34 x 1.13
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Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition. | The Kikkoman Chronicles: A Global Company with a Japanese Soul by Ronald E. Yates, Hardcover | Indigo Chapters
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