What's Your Problem? Picture a curled, old map being stretched out on a table. It describes the terrain and accompanying features and possibly the way to buried treasure. To figure it out, you want it "laying flat" to understand your environment. Solving world hunger or fending off COVID-19 are a different problem space than what to have for dinner. Today we have much more information and many more tools to help us tackle the fuzzy, hairy truth of data decision making . The world and its problems are becoming more complex and intricately entwined. We all need to make better data decisions because the world we live in is subject to greater reactions and effects. Misunderstand this concept, and you'll be buried in data decisions that devalue your organization and leave you stranded. With The Fallacy of Laying Flat , you can understand the significance of this data power shift and brace yourself for the new world. In The Fallacy of Laying Flat, Grail approaches how we all fall short when trying to capture the dimensions of business, life, war, and famine. The complexity and divergence of the real world aren't captured in a map, although we often act as if they are.