The Ethics of Excellence are the path to success, the inner strength that gives us value. They are the fundamental principles, commonly accepted throughout time, that are indispensable to anyone wishing to express their full potential. These principles are the simple truths that each of us knows and shares. Their violation results in failure and despair, while adherence to these values leads to the achievement of personal and professional goals. This free chapter provides a clear description of how unethical actions impact our effectiveness, and what steps you can take now to free yourself from the vicious cycle of confusion and inefficiency.