The Era Of Chinese Multinationals by Lourdes Casanova, Paperback | Indigo Chapters

Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationalscaptures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies. Covers the Chinese government's expansionist policies and Chinese firms' new role as a global acquirer of companiesExamines common characteristics of Chinese companies and their efforts to make China an innovation hubIllustrates its analysis with case studies and interviews with corporate executives and experts in multilateral institutions | The Era Of Chinese Multinationals by Lourdes Casanova, Paperback | Indigo Chapters