PRESS REWIND Curl Retention Shampoo from The Doux Press Play line uses advanced DOUX-plex™ bonding technology to protect and preserve your natural curl pattern. It supports your hair's resilience, allowing you to alternate between straight and curly styles without compromising coil integrity. Ideal for those seeking versatile styling while maintaining healthy, bounce-ready curls. It detangles like a dream, smooths without stripping, and leaves your hair so soft and silky that whether you're reaching for the diffuser or the flat iron, you're starting from a place of strength.