Home
Strategy And Communication For Innovation by Nicole Pfeffermann, Hardcover | Indigo Chapters
Coles
Strategy And Communication For Innovation by Nicole Pfeffermann, Hardcover | Indigo Chapters
From Nicole Pfeffermann
Current price: $291.95
Loading Inventory...
Size: 1 x 9.25 x 17.6
*Product information may vary - to confirm product availability, pricing, and additional information please contact Coles
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume """"Strategy and Communication for Innovation"""" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book. | Strategy And Communication For Innovation by Nicole Pfeffermann, Hardcover | Indigo Chapters