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Strategies Of Multinationals In Central And Eastern Europe by Yordanka Chobanova, Paperback | Indigo Chapters
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Strategies Of Multinationals In Central And Eastern Europe by Yordanka Chobanova, Paperback | Indigo Chapters
From Yordanka Chobanova
Current price: $80.50
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Size: 1 x 8.5 x 0.81
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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI. | Strategies Of Multinationals In Central And Eastern Europe by Yordanka Chobanova, Paperback | Indigo Chapters
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