Strategies Of Multinationals In Central And Eastern Europe by Yordanka Chobanova, Hardcover | Indigo Chapters

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI. | Strategies Of Multinationals In Central And Eastern Europe by Yordanka Chobanova, Hardcover | Indigo Chapters