Social psychology is the field of study that is concerned with the analysis of how people's thoughts, behaviors and emotions are affected by social factors. These factors may be cultural norms that one is exposed to, social situations and mental states. This field also studies how certain beliefs, goals, thoughts and intentions are cognitively constructed and how these in turn, impact an individual's interactions with others. Some of the crucial areas of study in social psychology are developing an understanding of the structure, formation, change and function of attitudes, persuasion, social cognition, etc. Besides these, the field also investigates into social influence, group dynamics and interpersonal attraction. This book is a compilation of chapters that discuss the most vital concepts and emerging trends in the field of social psychology. It strives to provide a fair idea about this discipline and to help develop a better understanding of the latest advances within this field. For all readers who are interested in social psychology, the case studies included in this book will serve as an excellent guide to develop a comprehensive understanding.