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Social Marketing In The 21st Century by Alan Andreasen, Paperback | Indigo Chapters
Coles
Social Marketing In The 21st Century by Alan Andreasen, Paperback | Indigo Chapters
From Alan Andreasen
Current price: $118.95
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Size: 0.6 x 8.9 x 0.3855
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The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges. | Social Marketing In The 21st Century by Alan Andreasen, Paperback | Indigo Chapters
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