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Shaping China's Global Imagination by J. Wang, Paperback | Indigo Chapters
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Shaping China's Global Imagination by J. Wang, Paperback | Indigo Chapters
From J. Wang
Current price: $80.50
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Size: 1 x 8.5 x 6.44
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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai. | Shaping China's Global Imagination by J. Wang, Paperback | Indigo Chapters
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