Turn Your Financial Services Practice Into a Growing Business New Systems. In Seven Figure Firm ,author Erin Botsford gives you a proven, straightforward, and effective method for building a business that grows itself. She teaches you how to rethink how you go about establishing a business. Proven Strategies. Botsford, an experienced financial advisor and business owner, will show you how to— •Develop Effective Prospecting and Marketing Methods •Create Your Brand •Recruit and Build a Team •Use Systems and Processes to Create Raving Fans •Win Over Clients with Psychology and Personal Discipline Better Mindset. By learning from Botsford’s experience and following her in-depth process, you will have a solid path to a successful seven-figure firm.