Samsung's AI powered 4K processor creates an incredible 4K experience. Our 4K AI Upscaling technology powered by 20 AI neural networks transforms content into near 4K picture quality. Our NQ4 AI Gen2 Processor optimizes both picture and sound to deliver a 4K experience whether you are streaming on-demand services, playing your favourite video games or watching live sports. The evolution of Neo QLED advances with Quantum Matrix Technology, which precisely controls our proprietary Quantum Mini LEDs. Such accurate ultra-fine light control brings out great detail in both the darkest and brightest scenes. Motion Xcelerator 144Hz delivers ultra-smooth action with minimized lag and motion blur. You can enjoy crisp visuals and blazing-fast speeds for VRR games up to 4K 144 Hz. Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus, and seamless cloud gaming with Gaming Hub. You can even manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore!