Public Relations in Practice by Kate Kurtin, Paperback | Indigo Chapters

Bring guest lectures into the classroom with Public Relations in Practice, a collection of practitioner stories that takes students behind the scenes of the industry. It offers a series of case studies by PR professionals from diverse areas of the field that give students a snapshot of dailylife in that area of PR. This approach moves beyond the reach of a traditional textbook by presenting the personal and practical characteristics needed to succeed in the field. These practitioners discuss their paths, their experiences, what they wished they had known, and practical tips forbreaking into the industry. | Public Relations in Practice by Kate Kurtin, Paperback | Indigo Chapters