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Progress in Communication Sciences by Franklin J. Boster, Hardcover | Indigo Chapters
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Progress in Communication Sciences by Franklin J. Boster, Hardcover | Indigo Chapters
From Franklin J. Boster
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This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence. | Progress in Communication Sciences by Franklin J. Boster, Hardcover | Indigo Chapters