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Procurement Marketing by A. Lüders, Paperback | Indigo Chapters
Coles
Procurement Marketing by A. Lüders, Paperback | Indigo Chapters
From A. Lüders
Current price: $80.50
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Size: 1 x 9.25 x 1
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A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference. | Procurement Marketing by A. Lüders, Paperback | Indigo Chapters
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