Permission Marketing by Seth Godin, Hardcover | Indigo Chapters

There is nothing more annoying than a commercial that interrupts your favourite television show, or a telemarketing phone call that interrupts your dinner. Seth Godin calls these annoying experiences interruption marketing and shows readers alternatives to this primitive method. Permission Marketing shows how to offer consumers incentives to voluntarily accept advertising. So what are you waiting for? Gain the competitive advantage your business needs with this new strategy. | Permission Marketing by Seth Godin, Hardcover | Indigo Chapters