The book is a collection of 108 packaging designs. By exploring the inspiration and the story of each project, we hope to find the key to the evolution of packaging design, as well as its role in enhancing the value of the brand. The book features: -A clear presentation of various types of design projects including packages for snacks, candy, sauce, dairy products, beverage, living goods, household chemicals and medicines; -Images of the package before and after the redesign, together with the designer’s narratives, expressly illustrate the evolution of the package; -Analysis of the current and future trends of packaging design by senior designers to be shared with young men who have keen insight into the powers behind the design.