Athletes have long known the power of Omega 3 Deep Cold Water fish oil to attain peak physical performance. Only recently has the rest of the world come to realize the exceptionally broad range of health benefits! The Standard North American diet is seriously deficient in consumption of Omega 3 Essential Fatty Acids (EFAs) and is heavily unbalanced by an overabundance of Omega 6 and Omega 9 EFAs. Over consumption of Omega 6 and 9 combined with under consumption of Omega 3 is strongly correlated with inflammatory conditions.