A purple shampoo that leaves blond, lightened, and gray hair soft, hydrated, and 3X brighter. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Brassiness - Color Safe - Dryness Key Benefits: - Boosts hair's brightness by 3X - Neutralizes yellow tones - Hydrates hair Highlighted Ingredients: - Microfine Pigments: Evenly tone and brighten by reaching porous areas of hair. - Shea Butter: Nurtures, replenishes moisture, and detangles for soft, shiny