Myths Of Marketing by Grant Leboff, Hardcover | Indigo Chapters

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they?The world of marketing is abound with a staggering number of misconceptions, fallacies and falsehoods. InMyths of Marketing, recognized industry expertGrant Lebofftakes readers on a fascinating and entertaining journey through some of the most deeply entrenched stereotypes that exist in the industry, from the idea that sales and marketing are basically the same and that getting people's attention costs a lot of money, to the notion that demography is the best way to segment your market and 'content is king'.Using a combination of academic research, amusing examples and industry case studies, Myths of Marketingeffectively debunks many of the most pervasive myths and assumptions, leaving readers with a clearer, more perceptive understanding of marketing as a whole, to improve their own practice and marketing strategy. | Myths Of Marketing by Grant Leboff, Hardcover | Indigo Chapters