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Multicultural Marketing and Business Consulting by Thaddeus Spratlen, Hardcover | Indigo Chapters
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Multicultural Marketing and Business Consulting by Thaddeus Spratlen, Hardcover | Indigo Chapters
From Thaddeus Spratlen
Current price: $68.00
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Size: 0.83 x 11.3 x 740
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Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a variety of customers, are owned by people from a broad range of backgrounds, and are inclusive in their employment practices. Multicultural Marketing and Business Consulting has been developed over a 15-year period to guide learning as students complete complex projects with a variety of small businesses, with an emphasis on solving marketing and management problems in culturally diverse and rapidly changing business environments. In project-based courses, students also learn valuable consulting and business assistance skills. The book provides strategies, techniques, and tools for meeting the unique challenges faced by entrepreneurs who are Latino, Asian/Pacific Islander, African American, and from other culturally diverse and underrepresented groups. | Multicultural Marketing and Business Consulting by Thaddeus Spratlen, Hardcover | Indigo Chapters