Media Management in the Age of Giants by Dennis F. Herrick, Paperback | Indigo Chapters in Brampton, ON

The emergence of giant media corporations has created a new era in mass communications. The world of media giants-with a focus on the bottom line-makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists. | Media Management in the Age of Giants by Dennis F. Herrick, Paperback | Indigo Chapters