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Marketing And American Consumer Culture by Arthur Asa Berger, Paperback | Indigo Chapters
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Marketing And American Consumer Culture by Arthur Asa Berger, Paperback | Indigo Chapters
From Arthur Asa Berger
Current price: $87.95
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Size: 1 x 8.27 x 1
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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest. | Marketing And American Consumer Culture by Arthur Asa Berger, Paperback | Indigo Chapters
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