WET: The Magazine of Gourmet Bathing  was one of the seminal avant-garde publications of the 1970s and early 1980s. It had a quirky, prescient editorial sensibility and was a paradigm-shifting venue for graphic design experimentation.  WET  was a precursor to, and exemplar for, later publications such as  Beach Culture ,  Ray Gun , and the like. Talents such as Matt Groening ( The Simpsons ) and others published their first work here. This book tells the story of the making of  WET  from its early formation in the Venice Beach creative milieu to its emergence on the international pop-culture scene. This book includes an extended commentary on the process of making  WET , along with images and reprints from the magazine. No mere retrospective, this book offers instructive advice for anyone embarking on a journey of artistic entrepreneurship. Leonard Koren  trained as an artist and architect. He was the founder and publisher of  WET: The Magazine of Gourmet Bathing . Koren writes and consults about design- and aesthetic-related issues. Among his previous books are  Wabi-Sabi: for Artists, Designers, Poets & Philosophers  and  Which "Aesthetics" Do You Mean? Ten Definitions .