Making Sense of Iranian Society Culture and Business by K.h. Yeganeh, Paperback | Indigo Chapters

Iran represents a large and emerging economy with a strategic location extending from the Persian Gulf to Central Asia, a huge consumer market, tremendous natural resources, and numerous petrochemical and manufacturing industries, which require heavy investment and development. Understanding the Iranian business environment requires a holistic approach because in Iran society, culture, religion, economy, politics, and family are intimately intertwined. Therefore, this book adopts a broad scope and relies on a wide range of academic and professional resources to bring insights into the Iranian context. The author bridges theory and practice by offering a reasonable blend of academic perspective and practical expertise. He offers an analytical, readable, comprehensive, and impartial account. This book is a valuable reference for business managers, investors, analysts, policy makers, scholars, students, expatriates, travelers, and all those who are concerned with the Iranian affairs. | Making Sense of Iranian Society Culture and Business by K. h. Yeganeh, Paperback | Indigo Chapters | Making Sense of Iranian Society Culture and Business by K.h. Yeganeh, Paperback | Indigo Chapters