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Luxury Online by Uch Okonkwo, Hardcover | Indigo Chapters
Coles
Luxury Online by Uch Okonkwo, Hardcover | Indigo Chapters
From Uch Okonkwo
Current price: $102.50
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Size: 0.92 x 9.25 x 1.63
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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online. | Luxury Online by Uch Okonkwo, Hardcover | Indigo Chapters
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