In this book Ari Ofengenden examines the ways that Israel's integration into global economy has affected its main stream culture. Ofengenden uses works of Israeli film, literature, and television, from the past 30 years to conceptualize the changes in Israel's culture. He analyzes the central phenomena associated with Israel's integration into the global economy including: the demise of realism and the rise of commercial culture, the production of film, television, and novels for western audiences, and the critiques of capitalism in media. Ofengenden also explores the refiguring national identity through critique of masculinity. The book also discusses the affect globalization and marketization has had on modern narratives of the Arab-Israeli conflict.