Kapferer On Luxury by Jean-noël Kapferer, Paperback | Indigo Chapters

In an industry where rarity and exclusivity are keys to success, business growth can be both positive and negative. In this book, renowned luxury and branding expert Jean-Noël Kapferer (author of the classicNew Strategic Brand Managementand co-author of bestsellerThe Luxury Strategy) offers a collection of carefully chosen new and popular essays that address issues relating to luxury growth. He provides answers to questions such as: how fast should a firm grow and where in the world should it do so, how much volume should a brand sell, and when does saturation occur? Essays also address:-The challenges of sustaining luxury-The importance of remaining rare-The artification of luxury-Why luxury should not delocalize-Adapting the luxury organization to the web-An exploration into consumers’ psychology of luxury prices-The distinct business models of luxury brands | Kapferer On Luxury by Jean-noël Kapferer, Paperback | Indigo Chapters