Joico Joifull Volumizing Shampoo provides the perfect foundation for lush, long-lasting fullness by gently cleansing away oil and impurities that weigh down fine hair. Its rich lather leaves strands nourished, clean, and full of natural-feeling body and shine. Formulated with key ingredients like amino acid-rich Rice Protein to thicken hair and silica-rich Bamboo Extract to build volume, it delivers a noticeable lift. The shampoo also features Joico's exclusive SmartRelease Technology, which continuously releases a blend of Rosehip Oil, Arginine, and Keratin to strengthen and protect hair from daily styling damage. This formula ensures up to 24-hour style retention and humidity protection for hair that looks and feels fuller, thicker, and bouncier.