International Dictionary of Marketing and Communication by Frank William. Jefkins, Paperback | Indigo Chapters

This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ­ ment where different term | International Dictionary of Marketing and Communication by Frank William. Jefkins, Paperback | Indigo Chapters