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Integrated Brand Marketing And Measuring Returns by P. Kitchen, Paperback | Indigo Chapters
Coles
Integrated Brand Marketing And Measuring Returns by P. Kitchen, Paperback | Indigo Chapters
From P. Kitchen
Current price: $80.50
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Size: 1 x 8.5 x 1
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A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria. | Integrated Brand Marketing And Measuring Returns by P. Kitchen, Paperback | Indigo Chapters
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