Inside The Campaign by Alex Marland, Paperback | Indigo Chapters

Political leaders are the public face of a party during an election campaign. But what type of work is conducted behind the scenes by lesser-known party members attempting to propel their leaders to victory at the federal level in Canada?Inside the Campaign is a behind-the-scenes look at the people involved in an election campaign and the work they do. Each chapter reveals how campaign staffers, as well as by those covering and organizing election-related events, perform their duties and overcome obstacles during the heat of a campaign to get their respective leaders elected. Practitioners and political scientists collaborate to present real-world insights that demystify over a dozen occupations, including campaign chairs, fundraisers, advertisers, platform designers, communication personnel, election administrators, political staff, journalists, and pollsters. The caretaker convention, the efforts of Elections Canada, and strategies behind political fundraising are some of the topics examined. A series of vignettes from the 2019 Canadian election document real-world challenges that practitioners confronted in their roles. Inside the Campaign is the first book to profile the work carried out behind the scenes during a Canadian election campaign. It provides an inside look at, and unparalleled understanding of, the nuts and bolts of running a federal campaign in Canada. | Inside The Campaign by Alex Marland, Paperback | Indigo Chapters