Industrial Design Competition And Globalization by G. Rusten, Paperback | Indigo Chapters

Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services. | Industrial Design Competition And Globalization by G. Rusten, Paperback | Indigo Chapters