Part sport, part performance art, professional wrestling's appeal crosses national, racial and gender boundaries--in large part by playing to national, racial and gender stereotypes that resonate with audiences. Scholars who study competitive sports tend to dismiss wrestling, with its scripted outcomes, as "fake," yet fail to recognize a key similarity: both present athletic displays for maximized profit through live events, television viewership and merchandise sales. This collection of new essays contributes to the literature on pro wrestling with a broad exploration of identity in the sport. Topics include cultural appropriation in the ring, gender non-comformity, national stereotypes, and wrestling as transmission of cultural values.