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How Brands Grow 2 by Jenni Romaniuk, Hardcover | Indigo Chapters
Coles
How Brands Grow 2 by Jenni Romaniuk, Hardcover | Indigo Chapters
From Jenni Romaniuk
Original price: $129.99
Current price: $77.99
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Size: 25.4 x 229 x 500
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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Downto Business-to-Business Markets'. | How Brands Grow 2 by Jenni Romaniuk, Hardcover | Indigo Chapters