""Helping People Buy: The Most Important Things A Salesman Can Do To Get Ahead"" by Eugene Whitmore is a comprehensive guide for sales professionals looking to improve their skills and increase their success in the industry. The book emphasizes the importance of focusing on the customer's needs and desires, rather than just trying to make a sale. Whitmore provides practical advice on how to build trust and rapport with potential customers, how to ask effective questions to uncover their needs, and how to tailor your approach to meet those needs. He also covers the importance of follow-up and building long-term relationships with clients. The book is filled with real-world examples and exercises to help salespeople put the concepts into practice. Overall, ""Helping People Buy"" is a valuable resource for anyone looking to improve their sales skills and build a successful career in the field.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.