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Guerrilla Marketing 4th Edition by Jay Conrad Levinson, Paperback | Indigo Chapters
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Guerrilla Marketing 4th Edition by Jay Conrad Levinson, Paperback | Indigo Chapters
From Jay Conrad Levinson
Current price: $21.00
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Size: 0.88 x 9 x 14.56
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing* programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur's marketing bible - and the book every small-business owner should have on his or her shelf. | Guerrilla Marketing 4th Edition by Jay Conrad Levinson, Paperback | Indigo Chapters