Dark colour, deep flavour. Did you know that the longer coffee beans are held in the roaster, the stronger your cup of coffee will taste and smell? This bold blend was born in the 90s, when a certain west coast coffee chain debuted a darker brew than Canadians were used to. Back to today, this blend has captivated fans from coast to coast. To make it, our PC® coffee experts selected these 100% Arabica beans from Sumatra and beyond. The beans are then dark roasted in Canada to deliver a fresh-tasting balanced coffee with a heady aroma, full body, and rich dark cocoa flavour. You know what’s also fresh? Our award-winning, recyclable packaging* that locks in this ground coffee’s flavour and aroma, so it’s always ready when you are.