Goodvertising by Thomas Kolster, Hardcover | Indigo Chapters
Goodvertising by Thomas Kolster, Hardcover | Indigo Chapters

Coles

Goodvertising by Thomas Kolster, Hardcover | Indigo Chapters

From Thomas Kolster

Current price: $52.50
Loading Inventory...

Size: 1.1 x 11.25 x 3.82

Visit retailer's website
*Product information may vary - to confirm product availability, pricing, and additional information please contact Coles
Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American ExpressCan advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters—Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment—it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility. | Goodvertising by Thomas Kolster, Hardcover | Indigo Chapters

More About Coles at Bramalea City Centre

Making Connections. Creating Experiences. We exist to add a little joy to our customers’ lives, each time they interact with us.

Powered by Adeptmind